Ask what is included
Request a written list of deliverables, assumptions and exclusions. Clarify whether content preparation, migration, accessibility review and training are included. Two estimates with the same headline price may describe very different work.
Make revision and handover explicit
Agree on review rounds, acceptance criteria and who supplies feedback. Ask what files, accounts and documentation will be handed over. Record how additional work is proposed and approved.
Remember life after launch
Identify hosting, maintenance and third-party subscriptions separately. Ask who owns each account and what happens when the working relationship ends. These are comparison prompts, not a published price list or a quote from Flickidea.